PROJECTS
Plaza Palmera
San Ysidro, CA
Formerly known as the Outlets on the Border, Plaza Palmera is getting a new name - and becoming a new experience.
Revel was brought on to complete a feasibility study, and found a food hall could be a unique and profitable demand driver for the center. Beyond the profitability of the food hall itself, we firmly believe that a well-designed food
destination can be a critical driver of increased patron traffic to the Plaza Palmera, and of increased dwell time once there. A great place to have a long break for lunch, for kids and spouses to relax from time to time, or for getting a drink to celebrate a long day of
bargain-hunting can easily turn a 4-hour shopping trip into an 8-hour one.
Services
Strategy
Operations
Leasing + Merchandising
Categories
F + B
Retail