The developer of a multi-block luxury retail project charged Revel with developing a plan to increase foot traffic and tenant sales and to improve the project’s reputation in the local tenant market.

Revel brought in outside social media management and refocused the project’s brand identity and leasing strategy, starting the complex process of changing the project’s identity from international luxury to “downtown Buckhead”, including everything from merchandizing to branding to security and events.

Shops of Buckhead