PROJECTS
Underground Atlanta
ATLANTA, GA
Revel was brought in by the buyers of this nine-acre, four-block former festival marketplace to help create and oversee the redevelopment of the property.
After analyzing the market and existing conditions, we convinced the client to delay construction of new high-rise structures, and instead focus on converting 250,000 square feet of largely historic buildings into a center for creatives, artists and boutique manufacturers modeled after Brooklyn’s Industry City.
Those plans were put on hold during the pandemic, and the property sold in 2021. The new ownership group is largely following our original plans; artist studios now occupy former mall shops.
Services
Strategy
Design
Branding + Marketing
Events
Operations
Leasing + Merchandising
Development
Categories
Historic Renovation
Adaptive Reuse
Entertainment
F + B
Retail
Mixed Use
Residential
Creative Office
New Construction